Natalie and Shane will illuminate the hidden costs of discounting and the peril it poses to long-term viability. Attendees will learn to appreciate the true value of their services, moving beyond the short-sighted gains of aggressive pricing wars.
We’ll explore robust value-based pricing strategies, delve into building sustainable business models, and master the art of differentiation and brand positioning. The goal is to empower home stagers to command prices that reflect the quality and expertise they bring to the real estate market, ensuring a prosperous future for all industry professionals.
This is more than a call to action; it’s a strategic roadmap to elevate our industry above the fray of price-based competition, fostering a market where excellence and sustainability are the benchmarks of success.
WHAT HOME STAGERS AND DESIGNERS CAN EXPECT FROM THIS RESACON SESSION: Understanding the True Cost of Discounting Value-Based Pricing Strategies Building a Sustainable Business Model Differentiation and Brand Positioning If you purchased the RESACON virtual ticket or add-on you can attend this session for free, you should get a Zoom link via email. Can't find it? Email Joanna@resa-hq.org THIS IS A LIVE ZOOM SESSION - IF YOU ARE UNABLE TO ATTEND LIVE YOUR REGISTRATION INCLUDES REPLAY ACCESS WHICH IS SENT VIA EMAIL.