RESA EXECUTIVE TEAM

SHELL BRODNAX

CEO

888-201-8687 x 1

Shell@RESA-HQ.org

Shell is very passionate about women supporting other women in life and business. She is an advocate for sisterhood. Shell lives in Columbus, NC with her husband Chris, their Schnoodle Paisley, and her two horses Brick and Boo. Shell and Chris own a 23-acre horse farm called Sisterhood Stables.

Shell works closely with the RESA® Board of Directors to formulate and implement the strategic plan that guides the direction of the organization. She evaluates the success of projects and programs and makes adjustments when needed. Shell represents RESA for civic and professional association responsibilities and activities in the staging and real estate industry. She explores external opportunities and develops relationships that align with the overall goals of the organization. Shell demonstrates the leadership necessary to make RESA?s mission a success. This leadership includes providing leadership vision, leadership that attracts followers, and all other aspects of successful leadership. As CEO, she reports to the BOD.

GINA VIERRA

Vice President of Operations

888-201-8687 x 5

Gina@RESA-HQ.org

Gina got her start in the home staging industry back in 2005 when current RESA CEO, Shell Brodnax, convinced her to 'Just come have lunch; we'll have Taco Bell'. Don't judge! Gina has always had a passion for real estate, construction, and decorating, and since that first day has held many positions that have allowed her to serve and better the industry.Most precious to her was her experience working very closely with CEO, Barb Schwarz, credited with putting the home staging industry on the map.

Gina is responsible for helping RESA achieve its goals and objectives. She communicates, and implements RESA?s vision, mission, and overall direction to staff and volunteer leadership. She identifies and implements resources for leadership development. She provides oversight of staff and the volunteer leadership with day-to-day operations and evaluates for productivity, solving internal issues as they arise. She also evaluates the success of projects and programs and makes adjustments when needed. As Vice President of Operations, she reports to the CEO.

FELICIA PULLEY

Creative Director

888-201-8687 x2

Felicia@RESA-HQ.org

Felicia lives in California with her husband. She has a passion for all things creative and Disneyland! She studied film editing & production design at the Academy of Art, which creates a great backdrop as our Creative Director.When Felicia is not focused on lifting our industry up you can find her working in her art studio, playing Sims or taking candid photos of whoever will let her.

Felicia acts as creative lead for all marketing, advertising, social media messaging and overall communication strategy to create a vision for the organization. She provides oversight of the creative process and guides the overall look and feel of the RESA brand. As Creative Director, she reports to the Vice President.

VANESSA ROACH

Chapter Coordinator

888-201-8687 x7

Vanessa@RESA-HQ.org

Vanessa has a deep passion for helping others and travel. She is very family-oriented and is obsessed with her baby (doggy) Harley and her husband Matt of 11 years! She loves the beach and feels a good hike and sunset is truly good for the soul. She feels it is so important to help others connect with their peers in the industry and to help volunteer their time to help move the industry forward.

As Chapter Coordinator it has been a very rewarding experience for her to help others make such an impact. Vanessa coordinates and provides oversight of the volunteer leadership team with a focus on compliance, support, encouraging growth and board governance. As Chapter Coordinator, she reports to the Vice President.

JOANNA FRALEY

Marketing Assistant

888-201-8687 x7

Joanna@RESA-HQ.org

Joanna is new to the Home Staging industry and comes to us from the beauty industry. She was raised in Oahu, Hawaii and a small farm town called Dixon, CA, which has made her a professional when it comes to adapting to different environments. Joanna enjoys spending her free time working on various craft projects and hanging out with her family and friends.

Joanna creates marketing, advertising, and social media messaging for the purpose of conveying the organization's mission, vision and value, educating consumers, attracting new members, highlighting member accomplishments, providing content for real estate agents, and promoting strategic partners. As Marketing Assistant, she reports to the Creative Director.