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February, 2023

Thursday
2
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Owners of Maison de Campagne, Mitchell Bage and Luis Santiago join Shell to talk about all things home staging and help answer your questions!
Saturday
4
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The online CSP Certification Program guides you every step of the way how to build a home staging business, price for profit, contracts to protect yourself, have outstanding work results, process/scripts for phone and in person meetings - everything right down to your social media, website and marketing. The tools, systems, coaching & support included with your tuition are second to none!
Sunday
5
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5-day Intensive professional training program. Certification in three areas: Interior Redesign, Home Staging, and One-Day Decorating. Comprehensive hands-on training incorporating iPad Air2, all training materials and hands-on training in real homes
Monday
6
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Translate your clients’ personal style into a cohesive, welcoming space with color schemes perfectly customized to the furnishings.

Learn from Color Specialist Lynelle Hartman, how to narrow down the color choices from thousands to the very few that work in a room based on the science of color and the complexity of the space.
Tuesday
7
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Cut your hours and build the sustainable, profitable business of your dreams with Cru's proven coaching program!

Imagine...
• Ramping up your productivity while cutting your hours
• Finding your people – stagers and redesigners like you who just GET IT!
• Saying goodbye to chaos and hello to easy-to-follow systems
• THRIVING instead of just barely making it.
• Growing yourself and your income, without the growing pains.

You're dreaming of a life with less stress and more money. We'll show you how to get there with 2x monthly group coaching calls, downloadable resources, and instant access to binge-watchable content in The Vault.

Join Cru today: https://www.stagingstudio.com/coaching
Tuesday
7
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Dates & Time Workshop date: Tuesday, 2/7/2023 at 9am-12pm PST / 12pm-3pm EST/ 5pm-8pm London Office Hour session: Monday, 2/13/2023 at 12-1pm PST/ 3-4pm EST/ 8-9pm London Like any industry nowadays, online marketing has become a significant part of our business life. As you are starting or building your home staging business, your marketing budget and resources are limited. This is why online marketing is a great strategy. There are many ways to market yourself at very low costs online, and with very high ROI. Having a strong online presence as a stager is also critical for getting hired today. Your potential clients will be browsing through your website and social media before they call you to schedule an estimate. In this 3-hour online workshop, we will work on your website. This is the foundation piece of all of your online marketing effort. We will go over: - The benefits and importance of having a website in today’s business landscape - How to leverage Search Engine Optimization to attract your ideal staging clients for you while you are sleeping - Free and paid website options and how to put a website together yourself - Key items and pages to have on your website - Curating photos and graphics for your website - How to use Canva to create attractive marketing materials At the end of the workshop, if you don’t have a website set up yet, our goal is to have your framework set up. This way, you should be able to finish setting up your website on your own before our office hour! RESA Members receive 20% off on your registration.
Wednesday
8
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For the first time in history, seniors will outnumber the younger generation; they want and need your help. Join Residential Transition Expert Rachel Borrelli as she assists stagers in understanding the specific challenges faced by working with seniors[and their families] as well as choosing and working with a varied team of experts required to make the move as stress-free as possible.
Thursday
9
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The art of creating a beautiful room combining what the client already has with color, shopping and creativity.
Thursday
9
Saturday
11
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The online CSP Certification Program guides you every step of the way how to build a home staging business, price for profit, contracts to protect yourself, have outstanding work results, process/scripts for phone and in person meetings - everything right down to your social media, website and marketing. The tools, systems, coaching & support included with your tuition are second to none!
Monday
13
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Less Info
Translate your clients’ personal style into a cohesive, welcoming space with color schemes perfectly customized to the furnishings.

Learn from Color Specialist Lynelle Hartman, how to narrow down the color choices from thousands to the very few that work in a room based on the science of color and the complexity of the space.
Tuesday
14
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Dates & Time Workshop date: Tuesday, 2/14/2023 at 9am-12pm PST / 12pm-3pm EST/ 5pm-8pm London Office Hour session: Monday, 2/20/2023 at 12-1pm PST/ 3-4pm EST/ 8-9pm London In Workshop 4, we worked on your website to make sure you have a great foundation for your online marketing. We understand online marketing can feel very overwhelming, especially if you are not tech-savvy. That’s totally fine! You can leverage simple technology, automation and even AI (that’s right, artificial intelligence!) to help you do the work in less time with less money. In this workshop, we are going to work on the other pieces: - Email marketing & newsletter - Blogging - Instagram - Developing an editorial calendar for your online marketing - Using marketing automation and AI to save you time RESA Members receive 20% off on your registration.
Wednesday
15
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For the first time in history, seniors will outnumber the younger generation; they want and need your help. Join Residential Transition Expert Rachel Borrelli as she assists stagers in understanding the specific challenges faced by working with seniors[and their families] as well as choosing and working with a varied team of experts required to make the move as stress-free as possible.
Thursday
16
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The housing market has shifted but our clients are still thinking it is an "anything sells" market. We can no longer operate on the "send it out there and it will sell" mindset. More importantly than ever, we need to effectively coach our clients through the process of presenting their homes on the Real Estate Market. Dial back to the basics, walk our clients through the changes and find success!

In this webinar you will learn:
- The importance of a thorough Pre-Listing Consultation
- The language necessary to coach your clients through the shifting market expectations
- Communication skills to address push-back, indifference, and inexperience
- Inspire agents to make you a necessary part of their team

Ann Pershing, founder of RESA® Approved CE Provider, Show Simply Learning Studio has been staging homes in the Midlothian, Virginia area for over seven years and is considered an expert when it comes to pre-listing consultations.

With a Bachelor of Arts in Communications and 20 years of management consulting experience, Ann possesses the tools necessary to be an effective coach for her clients— securing the client and the real estate agent who represents them, top dollar for their homes.

**RESA® PROFESSIONAL DEVELOPMENT WEBINARS ARE ONLY OPEN TO ALL CURRENT/ACTIVE RESA® MEMBERS**
Tuesday
21
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Cut your hours and build the sustainable, profitable business of your dreams with Cru's proven coaching program!

Imagine...
• Ramping up your productivity while cutting your hours
• Finding your people – stagers and redesigners like you who just GET IT!
• Saying goodbye to chaos and hello to easy-to-follow systems
• THRIVING instead of just barely making it.
• Growing yourself and your income, without the growing pains.

You're dreaming of a life with less stress and more money. We'll show you how to get there with 2x monthly group coaching calls, downloadable resources, and instant access to binge-watchable content in The Vault.

Join Cru today: https://www.stagingstudio.com/coaching
Tuesday
21
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Dates & Time Workshop date: Tuesday, 2/21/2023 at 9am-12pm PST / 12pm-3pm EST/ 5pm-8pm London Office Hour session: Monday, 2/27/2023 at 12-1pm PST/ 3-4pm EST/ 8-9pm London Now that you’ve gone through five weeks of marketing your home staging business and have acquired quite a few things in your marketing tool box, now it’s time to put it all together! We will talk about combining your in-person and online marketing efforts to maximize your marketing plan. In this 3-hour online workshop, we will work on: - Your short-term and long-term vision for your home staging business - Aligning your goals and visions for your home staging business with your marketing plan - Creating your repeatable marketing system that helps you market consistently and strategically, even when you are busy staging 7 days a week - How to make your marketing more effective through layering your marketing strategies - How to get more clients from one staging project RESA Members receive 20% off on your registration.
Wednesday
22
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For the first time in history, seniors will outnumber the younger generation; they want and need your help. Join Residential Transition Expert Rachel Borrelli as she assists stagers in understanding the specific challenges faced by working with seniors[and their families] as well as choosing and working with a varied team of experts required to make the move as stress-free as possible.
Thursday
23
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Join Christine Rae as she shares some of the new trends with lasting impressions to help elevate your brand, extend your knowledge, and, who knows, develop an expert niche.
Saturday
25
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The art of creating a beautiful room combining what the client already has with color, shopping and creativity.