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Master the Basics of Exterior Color Consultations with Max Ruthven
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About this event
Master the Basics of Exterior Color Consultations
Choosing exterior colors is about far more than picking paint - it’s about creating harmony between architecture, materials, and surroundings. As stagers, we know curb appeal sets the tone before anyone steps inside, and a cohesive exterior can instantly elevate a property’s perceived value.
In this session, we’re not talking about color swatches or trendy shades. We’re focusing on the strategy behind a successful exterior color plan - where to start, how to analyze the home’s fixed elements, and how to make design decisions that enhance architecture rather than fight it.
Join Max Ruthven, an Architectural Color Consultant and Certified Home Stager with over 15 years of hands-on experience, as she shares the proven framework she uses to approach every exterior project with clarity and confidence. You’ll learn how to assess the roof, stone, trim, and landscape context - and how to translate those observations into balanced, intentional color
placement.
You'll learn how to:
- Understand why exterior paint color matters and how it impacts ROI
- Apply the basic principles of color theory to exterior projects
- Work with a variety of architectural styles
- Navigate HOA rules and community guidelines
- Identify where to start and how to structure your consultation
- Determine smart color placement for balance and impact
- Spot and correct common mistakes — what went wrong and why
About the Presenter
Max Ruthven is an Architectural Color Consultant with more than 15 years of experience in residential and commercial projects. Known for taking the guesswork out of paint selection, Max helps stagers and designers transform curb appeal with color plans that sell. Her proven system blends architectural insight with practical application, empowering professionals to handle exterior color projects with confidence, precision, and creativity.
Videoconference information will be provided in an email once payment is received.
Category
Professional Development
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