Skip to main content

HomeEventsMaster the Basics of Exterior Color Consultations with Max Ruthven

Events - Event View

This is the "Event Detail" view, showing all available information for this event. If the event has passed, click the "Event Report" icon to read a report and view photos that were uploaded.
Master the Basics of Exterior Color Consultations with Max Ruthven

About this event

Master the Basics of Exterior Color Consultations

Max Ruthven - Architectural Color Consultant

Choosing exterior colors is about far more than picking paint - it’s about creating harmony between architecture, materials, and surroundings. As stagers, we know curb appeal sets the tone before anyone steps inside, and a cohesive exterior can instantly elevate a property’s perceived value.

In this session, we’re not talking about color swatches or trendy shades. We’re focusing on the strategy behind a successful exterior color plan - where to start, how to analyze the home’s fixed elements, and how to make design decisions that enhance architecture rather than fight it.

Join Max Ruthven, an Architectural Color Consultant and Certified Home Stager with over 15 years of hands-on experience, as she shares the proven framework she uses to approach every exterior project with clarity and confidence. You’ll learn how to assess the roof, stone, trim, and landscape context - and how to translate those observations into balanced, intentional color
placement.

You'll learn how to:

  • Understand why exterior paint color matters and how it impacts ROI
  • Apply the basic principles of color theory to exterior projects
  • Work with a variety of architectural styles
  • Navigate HOA rules and community guidelines
  • Identify where to start and how to structure your consultation
  • Determine smart color placement for balance and impact
  • Spot and correct common mistakes — what went wrong and why

About the Presenter

Max Ruthven is an Architectural Color Consultant with more than 15 years of experience in residential and commercial projects. Known for taking the guesswork out of paint selection, Max helps stagers and designers transform curb appeal with color plans that sell. Her proven system blends architectural insight with practical application, empowering professionals to handle exterior color projects with confidence, precision, and creativity.

Date and Time

Thursday, October 23, 2025, 8:00 PM until 9:00 PM Pacific Time (US & Canada) (UTC-08:00)
Videoconference information will be provided in an email once payment is received.

Contact RESA HQ(s)

Felicia Pulley


Joanna Fraley

Category

Professional Development

Registration Info

Registration is required
Payment In Full In Advance Only

Number of People Who Will Attend

Non-Members *
$59.00
* This can be your primary registrant type. Only one primary registrant type is allowed per registration.
Register Now