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Join our RESA® Professional Development Webinar, led by industry expert Red Barrinuevo, designed to help home stagers and interior stylists elevate their businesses with proven strategies for lookbooks, marketing budgets, and PR partnerships.

Red Barrinuevo is the Principal Designer at Redesign4More, an award-winning property stylist, and the current Treasurer for the RESA® National Board of Directors. With over a decade of experience, Red has been recognized as Top Home Stager for Canada and named one of the 100 Most Influential People in Real Estate Staging by RESA. His work spans luxury homes across Toronto and beyond, and his insights have been featured on HGTV Canada’s *Hot Market* series and in top publications like *Toronto Life* and *Canadian Home Trends Magazine*.

In this session, Red will share strategies to help you:

• Develop a Professional Lookbook: Learn the essential elements of a compelling lookbook, including photography, layout design, and presentation tips for both digital and print formats.
• Craft and Optimize a Marketing Budget: Understand how to set a realistic marketing budget, allocate funds across channels, and track ROI to ensure your investments are driving results.
• Navigate PR Firm Partnerships: Gain insights into selecting the right PR firm, setting goals, and building a media kit to enhance your brand and reach.
• Integrate Lookbooks into Marketing and PR: Discover strategies for using lookbooks to attract media attention, showcase your expertise, and create cohesive PR campaigns.
• Measure Marketing and PR Success: Identify key performance indicators (KPIs) for PR efforts, understand billing models, and learn how to leverage media coverage to boost your business.

This comprehensive webinar is perfect for stagers and interior stylists looking to refine their marketing strategies, manage budgets effectively, and form impactful PR partnerships for business growth.

RESA® MEMBERS MUST BE LOGGED IN TO REGISTER FOR FREE