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Home Staging Statistics & Quarterly Market Insights (RESA®)

Current, real-world staging performance from the Real Estate Staging Association®. Sneak peeks below; download full PDFs to get all of the statistics on how home staging is performing. 

Download the Latest Market Reports on Home Staging

Q1 & Q2 2026 Home Staging Industry Statistics Highlights

Explore results from U.S. homes staged by RESA® members and sold during the first half of 2026, reported through the Sold Over List Price Club and Days on Market Club.

  • Average sale-to-list ratio: 111%, approximately 11% above asking, across 175 homes with recorded list and sale prices
  • Average days on market: 10 days across 170 properties
  • Average calculated ROI: 3,088% across 172 properties
  • Average staging investment: $4,934 across 233 properties

Inside the report: See how reported results and staging investment varied by list-price range, explore state-level breakdowns, and find three takeaways for your next listing presentation.

Sample sizes vary by metric. Investment and ROI figures exclude three costs pending confirmation. Results reflect participating properties, not all staged homes, and do not isolate staging’s effect or guarantee outcomes.

About the data and calculations

The report combines U.S. properties sold from January through June 2026 and reported through the RESA® Sold Over List Price Club and Days on Market Club. Each metric uses properties with the applicable data. Sale-price statistics reflect the Sold Over List Price Club sample of above-list sales.

Sale-to-list percentages are calculated for each property and then averaged. Calculated ROI does not measure profit attributable solely to staging.

Price ranges are based on list price. State-level figures reflect the projects reported and are not statewide sales or staging-price benchmarks.

Q3 2025 Home Staging Industry Statistics Highlights

  • Average sale-to-list: 109% (~9% over asking) across 129 homes
  • Average days on market: 19
  • Average ROI: 3,551%
  • Average staging investment: $3,813
  • Who paid for home staging services: 36% homeowners • 18% agents/teams (among respondents)

Trend: Strong over-ask performance from entry through luxury tiers; properties between $750k–$1.49M commonly achieved ~9–10% over list with multi-thousand-percent ROI.

Q2 2025 Home Staging Industry Statistics Highlights

  • Average sale-to-list: 109% (~9% over list)
  • Average days on market: 9
  • Average ROI: 4,415%
  • Average investment: $4,387
  • Typical amount over list: $101,931
  • Sample size: 108 properties
  • Who paid for staging services: 70% homeowners • 26% agents/teams (among respondents)

Q1 2025 Home Staging Industry Statistics Highlights

  • Average sale-to-list: 107%
  • Avg over ask: $56,000 (84 homes)
  • Average days on market: 12
  • Average ROI: 2,334%
  • Average investment in staging services: $3,588

How the real estate staging association® (resa®) Collected the Data

  • Sources: RESA® quarterly call for data from any stager regardless of membership or business type, Sold Over List Price Club, and Days on Market Club submissions.
  • Population: Projects from professional stagers (vacant, occupied/blended, partial, consult-only) from North America.
  • Measures: Investment, DOM, sale-to-list, $ over list, ROI, payer type, and price tier.
  • Frequency: Quarterly snapshots (Q1–Q4). Each PDF includes scope notes and charts.
 

Contribute Your Home Staging Stats

Submit Your Stats

All professional stagers are welcome—help us keep the industry’s dataset current and credible.

Prep Worksheet (Free)

Quick guide to the fields we collect so you can gather details before submitting.

Member Excel Tracker

Track projects, fees, ROI, and DOM. Auto-totals designed for quick quarterly reporting.


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