RESA Professional Development Webinar – Free for Members
Presented by Showhomes (Aurelio Salas, CEO)
Take control of your staging business’s financial future with this practical, no-nonsense guide to financial management.
Understanding your balance sheet, profit and loss statement, and cash flow is essential to running a healthy, scalable home staging business. In this session, you will learn how to strategically capitalize inventory, avoid common financial pitfalls, and use key ratios to assess whether your business is truly positioned for growth.
We will explore why expensing everything can hold your business back, how to make smarter tax-aware decisions, and which pricing models actually drive profitability. You will also gain insight into budgeting effectively for warehouse rent, marketing, and staffing, so your numbers support your long-term goals rather than working against them.
The session wraps with proven financial “hacks” to improve your bottom line and a clear framework for setting, tracking, and measuring progress with confidence.
6 High-Impact Takeaways
1. Understand your P&L, balance sheet, and cash flow to clearly assess the financial health of your staging business.
2. Learn what to capitalize versus expense to strengthen your financial foundation.
3. Identify key metrics such as sales-to-assets, sales-to-square-foot, and proper margins to ensure your pricing is profitable.
4. Build a simple, realistic budget for rent, marketing, and staffing that aligns with your growth goals.
5. Discover practical, tax-smart strategies to discuss with your tax professional.
6. Walk away with an actionable checklist and ongoing support from Showhomes to implement these strategies with confidence.
About the Presenter
Aurelio Salas is a corporate finance advisor, investor, and operator who helps founders and franchise owners build durable, valuable businesses.
He specializes in applying private-equity discipline, including financial clarity, asset efficiency, and cash-flow management, to owner-operated companies.
As CEO of Showhomes, Aurelio works closely with franchisees to translate complex financial concepts into practical, actionable decisions that drive profitability today and long-term enterprise value tomorrow.